Anchoring new products on a North Star

  • The client-facing collateral needs to underline why the solution would matter to that specific customer.
  • Each feature needs to be more concrete than the broad strokes of a vision.
  • Lastly, the document should emphasize that this is a product roadmap, not just a vision. Individuals give the best feedback on solutions they think will be built.
  1. Objectives that won’t ever change
  2. Summary of vision by the end of the year
  3. Vision in five years
  4. Key friction points today / Why it matters
  5. User journey by the end of the year
  6. Roadmap for the next year

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